
MBABANE – In a massive strategic boost for the Kingdom’s small businesses, The Source Eswatini has announced a landmark 50% discount on its Business Verification and Directory services. This “Economic Stimulus” is exclusively available to all businesses and individuals who apply for the 2026 Entrepreneur of the Year Awards (EYA).

As the official Bronze Pioneer Partner for the EYA 20th Anniversary, The Source Eswatini is moving beyond traditional media coverage to provide every applicant with a permanent digital asset—ensuring that regardless of the awards outcome, every business walks away with increased market reach.
The hallmark of this partnership is the drastic reduction of the Lifetime Verification & Listing fee. For a one-time payment of just E450.00 (down from the standard E950.00), EYA applicants can now secure their place in Eswatini’s premier digital business directory.
“We want to turn award momentum into actual sales,” says Laurence Lukhele, Creative Director of LaCa Group. “By cutting the entry barrier by half, we are ensuring that every visionary entrepreneur in the EYA pool is visible to the corporate procurement offices and investors who use our platform daily.”
The 2026 EYA edition, themed “20 Years of Nurturing Future Growth,” is backed by a powerhouse coalition of partners dedicated to fulfilling the national vision of cultivating high-turnover MSMEs. This year, the stakes are higher than ever, headlined by a truly life-changing grand prize.


In an economy where “Execution Over Theory” is the gold standard, this 50% discount from The Source Eswatini is a tactical masterstroke. While the FNB-sponsored Toyota Hilux represents the peak of entrepreneurial achievement, the Business Directory represents the day-to-day infrastructure needed to get there. By combining the prestige of the EYA with the digital reach of The Source Eswatini, the Kingdom is creating a “Coalition of Excellence” that makes success accessible to everyone who dares to apply.
Click the Blue Icon on our site to verify your business at the exclusive E450 partner rate and join the ranks of Eswatini’s verified industry leaders. Get Verified. Get Found. Grow your Legacy. 🔵👇
Applying for EYA 2026? Don’t wait for the Gala Dinner to get noticed.






