Last Updated: April 27, 2026
This Privacy Policy describes the information that LaCa Group, operating as The Source Africa (“We,” “Us,” or “Our”), may collect through your use of our services, including the website at www.TheSource.africa (“Website”), and related digital interfaces (collectively, the “Services”).
By visiting our Website and using our Services, you agree that your information, including your personal information and engagement data, will be handled as set forth in this Privacy Policy.
1. CATEGORIES OF INFORMATION WE COLLECT
A. Information Provided Directly
We request information directly from you when you register for a “Market Authority” account, subscribe to our executive briefings, or participate in the Source Credits (SC) ecosystem. This includes:
- Identity Data: Name, username, email address, password, and professional bio.
- Business Data: Information provided for Business Directory listings or “Corporate Spotlight” features.
- Communication: Any messages sent to our editorial or support teams via WhatsApp or email.
B. Information Collected Automatically (The Interface Log)
To reward your “Execution Over Theory,” we automatically track how you interact with our platform:
- Activity Data: Articles accessed, time spent on specific “Pillars” (e.g., The Corporate Pulse), and search queries.
- The “Blue Icon” Tracker: We monitor when you use our social sharing tools to accurately calculate your Source Credits (SC).
- Technical Data: IP address, device ID (mobile/desktop), browser type, and location data (GPS/IP-based) to provide localized Eswatini and regional content.
- Cookies & Web Beacons: Small files used to keep you logged in and to ensure your referral links track correctly to your Digital Wallet.
C. Information From Partners & Sources
We may receive data from payment processors (when you “Sell/Buy Points”) and security providers to prevent fraud within the credit ecosystem.
2. THE SOURCE CREDITS (SC) ECOSYSTEM
TheSource.africa utilizes a proprietary “Participation Economy” model powered by the LaCa Group framework.
- Tracking: We record specific actions (Daily Logins, Referrals, Reading, Sharing) to assign value to your account.
- Wallet Transparency: Your “Execution History” is a ledger of your interactions. By using the site, you consent to the automated logging of these actions for the purpose of credit distribution.
- Peer-to-Peer Transfers: When you utilize the Transfer Credits feature, your username and the transaction amount are shared with the recipient.
3. USE OF YOUR INFORMATION
We use your data to maintain our high-level digital marketplace and for the following strategic purposes:
- To process registrations and verify Business Directory listings.
- To personalize your feed based on your professional interests and “Market Authority” level.
- To calculate and distribute SC rewards based on your engagement.
- To determine geographic location for relevant Eswatini and South African retail/industrial news.
- To secure our systems and investigate any “gaming” or fraudulent accumulation of Source Credits.
4. SHARING INFORMATION
- Business Associates: We share data with service providers who assist with IT, security, and marketing (e.g., mailing list managers).
- Redemption Partners: If you trade SC for a retail voucher, we share only the necessary verification data with that partner.
- Legal Requirements: We may release information to comply with the Data Protection Act of 2022 (Eswatini) or in response to legal processes.
- Business Change: If LaCa Group undergoes a merger or acquisition, your “Digital Wallet” and data may be transferred as a business asset.
5. DATA SECURITY & RETENTION
We take appropriate technological measures to safeguard your personal information and SC balance.
- Retention: We hold your information as long as your account is active. Note: Deactivating your account results in the immediate and permanent forfeiture of all accumulated Source Credits (SC).
6. CHILDREN’S PRIVACY
Our services are designed for a professional and corporate audience. We do not knowingly collect information from individuals under the age of 18.
7. PERSONAL INFORMATION REVIEW & REMOVAL
Registered users can manage, revise, or request the deactivation of their accounts by contacting info@thesource.africa.
8. REVISIONS TO THIS POLICY
We will update this Privacy Policy to reflect changing operational or legal requirements in Eswatini and the Southern African region. Your continued use of the platform after updates constitutes acceptance of the changes.
9. CHOICE OF LAW
This Privacy Policy is governed by the laws of the Kingdom of Eswatini, without regard to conflict of law principles.
CONTACT US
The Source Africa Attn: Privacy Compliance / LaCa Group Mbabane, Eswatini Email: info@thesource.africa WhatsApp: +26876595341 or Call: +268 78087126
The Source Verdict
Execution requires trust. We protect your data with the same rigor we use to analyze the market. Your engagement is your currency; we are simply the vault. Execution Over Theory.
